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15 cards from this deck
Misrepresenting differences between men and women
Exaggerating differences between men and women
Minimising differences between men and women
Theories/studies focusing on male perspective
Male-focused research generalised to other genders (lacks validity)
Misrepresenting differences between cultures
Interpreting behaviour from own cultural perspective
One culture research generalised to others (lacks validity)
Understanding behaviour from person's own culture
Theory of behaviour that applies to everyone
Androcentric beta bias - minimises women's response
Androcentric alpha bias - exaggerates differences
Decreases validity & leads to harmful stereotypes
Prevents ethnocentric bias & values cultures equally
Tests theories across cultures, increases external validity
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