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13 cards from this deck
Individual cases to understand behaviour
Qualitative data
Humanistic and psychodynamic
People in general, develops general principles
Quantitative data
Behavioural or biological
Unstructured interviews, case studies, self-report measures
Experiments and questionnaires
Objective & scientific, uses controlled/standardised methods
Overlooks individual differences & unique experiences
Detailed, in-depth understanding of individual behaviour
Reduced due to small samples, lacks external validity
Highly subjective, influenced by researcher bias
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