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15 cards from this deck
Media injects message directly into audience's mind
1920s
36 boys and 36 girls
1961
Children exposed to violence more likely to be aggressive
Social Cognitive Theory
Desensitisation
9pm
1950s
Opinion leaders
Blumler and McQuail (1995)
Diversion, Personal relationships, Identity, Surveillance
Klapper (1960)
Selective exposure, perception, retention
Preferred, Oppositional, Negotiated
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