Media-Audience Relationship (OCR A-Level Sociology): Flashcards
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Practise the cards
15 cards from this deck
Hypodermic Syringe Model definition
Hypodermic Syringe Model definition
Media injects message directly into audience's mind
Hypodermic Syringe Model era
Hypodermic Syringe Model era
1920s
Bandura study: no. of participants
Bandura study: no. of participants
36 boys and 36 girls
Bandura study: year conducted
Bandura study: year conducted
1961
Bandura's key finding on violent models
Bandura's key finding on violent models
Children exposed to violence more likely to be aggressive
Bandura renamed theory to (1986)
Bandura renamed theory to (1986)
Social Cognitive Theory
Newson (1994) concept
Newson (1994) concept
Desensitisation
UK TV watershed time
UK TV watershed time
9pm
Two-step flow model era
Two-step flow model era
1950s
Katz & Lazarsfeld (1955) key concept
Katz & Lazarsfeld (1955) key concept
Opinion leaders
Uses & Gratification theorists
Uses & Gratification theorists
Blumler and McQuail (1995)
4 basic needs (Uses & Gratification)
4 basic needs (Uses & Gratification)
Diversion, Personal relationships, Identity, Surveillance
Selective Filter Model theorist
Selective Filter Model theorist
Klapper (1960)
3 types in Selective Filter Model
3 types in Selective Filter Model
Selective exposure, perception, retention
Reception analysis: 3 interpretation types
Reception analysis: 3 interpretation types
Preferred, Oppositional, Negotiated