Media-Audience Relationship (OCR A-Level Sociology): Quizzes

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Media-Audience Relationship
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When was the Hypodermic Syringe Model developed?

1920s

How many children participated in Bandura's 1961 Bobo doll study?

72 children

What policy outcome resulted from Newson's 1994 work on desensitisation?

9pm watershed for TV programmes

Who developed the concept of 'opinion leaders' in the Two-Step Flow Model?

Katz and Lazarsfeld

Which is NOT one of the four basic needs in Uses and Gratification theory?

Education

What are the three types in Klapper's Selective Filter Model?

Exposure, perception, retention

When did Stuart Hall argue media messages are 'encoded' and 'decoded' differently?

1980

What are Morley's three types of readings in Reception Analysis?

Preferred, oppositional, negotiated

What term did Baudrillard use for when media replaces reality?

Hyperreality

How many boys did Sanger study in 1971 regarding the catharsis effect?

300 boys

What did Ferguson observe about violent video games and youth crime in the USA?

Games increased, crime dropped

What age range did Huessman's 2003 longitudinal study follow?

8 years old to 20s

Why is media regulation difficult according to Livingstone and Lunt?

Vast nature of the internet

What does McCabe's 2005 disinhibition effect suggest happens?

Normal rules suspended, violence seen as cool

What did the 2015 Ofcom report find about children online?

They don't question online material

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