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15 cards from this deck
'...planning to fail'
Written document: objectives, strategies, market, financial forecasts
External funding from investors or banks
Tests financial viability & profitability
Essential for securing external funding
Performance review & objective assessment
3-4 years
Cash flow forecast
Revenue, costs, and profits
Customer segments, market size, growth, competitors
Gut instinct and experience
Reduces business risk through structured guidance
Enables progress monitoring against original plans
Requires constant updating as circumstances change
Rigid adherence might cause missed opportunities
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