Growth (AQA GCSE Business): Flashcards

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Growth
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Organic growth definition

Expansion from within using own resources & capabilities

Alternative term for organic growth

Internal growth

Measures of business expansion

Sales revenue, profit, employees, outlets, or market share

What is market share?

% of total market the business controls

E-commerce as organic growth method

Reaching customers online without physical locations

Franchising in organic growth

Opening new locations using franchisee capital & operations

Key advantage of organic growth

Lower risk than takeovers; uses internal funding

Key disadvantage of organic growth

Slower pace; depends on overall market growth

Franchisor definition

Original business granting licence to franchisee

Franchisee definition

Business receiving licence to trade using franchisor's brand

UK franchise profitability rate

97% of franchise units are profitable

Franchise benefit for franchisor

Less finance needed; franchisees provide capital

Franchise risk for franchisor

Reputation depends on franchisee performance

Just Eat organic growth method

E-commerce platform connecting customers & restaurants

Typical franchise start-up cost

Around £50,000 (can be as low as £10,000)

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