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15 cards from this deck
Expansion from within using own resources & capabilities
Internal growth
Sales revenue, profit, employees, outlets, or market share
% of total market the business controls
Reaching customers online without physical locations
Opening new locations using franchisee capital & operations
Lower risk than takeovers; uses internal funding
Slower pace; depends on overall market growth
Original business granting licence to franchisee
Business receiving licence to trade using franchisor's brand
97% of franchise units are profitable
Less finance needed; franchisees provide capital
Reputation depends on franchisee performance
E-commerce platform connecting customers & restaurants
Around £50,000 (can be as low as £10,000)
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