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12 cards from this deck
Report on events OR present writer's opinions/viewpoints
Keep people informed about what's happening in the world
Opinion pieces, commentaries, columns, editorials
Helps readers connect with personality & ideas
Directly engage reader & encourage thinking about arguments
Short, punchy, capture attention, show article topic
Short statements that expand on headline & hook reader
Break up article into sections & indicate what each covers
The Sun and The Mirror
The Telegraph and The Guardian
Sensational, accessible language, broader appeal, dramatic
Formal tone, sophisticated topics, educated readership
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