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15 cards from this deck
Individual/group providing support in return for advertising exposure to millions
Individual, team, event
Money, clothing/equipment, facilities
Broad range of technologies for communication
To reach millions of potential customers
To be more attractive to sponsors
Facilities, equipment, competitions
Relatively inexpensive advertising, brand exposure to millions
Raised awareness increases participation
Paid millions to endorse products
More coverage, red button, replays, player cam
Minority sports not shown on TV
Pressure to win at all costs to keep sponsor
High subscription fees and pay per view costs
Poor decisions highlighted and replayed
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