Commercialisation of Sport (AQA GCSE Physical Education): Flashcards

Individual/group providing support in return for advertising exposure to millions

Individual, team, event

Money, clothing/equipment, facilities

Broad range of technologies for communication

To reach millions of potential customers

To be more attractive to sponsors

Facilities, equipment, competitions

Relatively inexpensive advertising, brand exposure to millions

Raised awareness increases participation

Paid millions to endorse products

More coverage, red button, replays, player cam

Minority sports not shown on TV

Pressure to win at all costs to keep sponsor

High subscription fees and pay per view costs

Poor decisions highlighted and replayed