Commercialisation of Sport (AQA GCSE Physical Education): Quizzes

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Commercialisation of Sport
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What do sponsors receive in return for providing support?

Visibility via advertising to millions

Which company sponsors Man City?

Etihad

Which of these is a type of sponsorship?

Clothing and equipment

Which of these is an example of broadcast media?

TV and radio

Why do media companies pay sports clubs to televise matches?

To attract viewers and sponsors

How many potential customers can sponsors reach via media?

Millions

What type of advertising do sponsors get through commercialisation?

Inexpensive advertising

What training benefit do players get from commercialisation?

Train full time

Which viewing feature is an advantage for spectators?

Red button/Replays

What disadvantage affects sport fixtures?

Changed to maximise viewing opportunities

What pressure do players face to keep sponsors?

Pressure to win at all costs

What cost disadvantage do spectators face?

High subscription fees for sports channels

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