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12 cards from this deck
Money made from main trading activities before other expenses
Sales revenue - Cost of sales
Gross margin
Final profit after all business expenses are deducted
Gross profit - Operating expenses and interest
Bottom line
All money from selling products or services
Direct costs of buying, making, & delivering products/services
Rent, wages, electricity, equipment repairs, loan interest
Increasing revenue and lowering costs
May backfire if customers find alternatives or costs exceed gains
May harm quality, service, or morale, reducing long-term profit
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