Marketing decisions (Edexcel GCSE Business): Quizzes
📚Quizzes
Practise the questions
11 questions from this quiz
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Practise the questions
11 questions from this quiz
What are the three components of the design mix?
What are the three components of the design mix?
Function, cost, and appearance
How are the three components of the design mix related to each other?
How are the three components of the design mix related to each other?
They are deeply interconnected
What does 'function' refer to in the design mix?
What does 'function' refer to in the design mix?
How effectively a product performs
What happens if a company cuts costs too much in production?
What happens if a company cuts costs too much in production?
Quality may suffer & brand reputation
What factors does appearance in the design mix include?
What factors does appearance in the design mix include?
Colour, size, weight, & visual design
What are the four stages of the product life cycle?
What are the four stages of the product life cycle?
Introduction, growth, maturity, decline
What characterizes the introduction stage of the product life cycle?
What characterizes the introduction stage of the product life cycle?
Low sales & significant promotion costs
What may a business achieve during the growth stage?
What may a business achieve during the growth stage?
Its first profits
What is the main focus during the maturity stage?
What is the main focus during the maturity stage?
Encouraging customer loyalty & repeats
What strategic options do businesses consider in the decline stage?
What strategic options do businesses consider in the decline stage?
Innovation or extension strategies
How should businesses adapt the design mix across the product life cycle?
How should businesses adapt the design mix across the product life cycle?
Emphasize different aspects per stage