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12 cards from this deck
Information that can be measured & expressed in numbers
Percentages, ratios, profits, business indices
Sales figures, costs, expenses, interest rates, tax rates
No. of competitors, market size, growth, demographics
Customer satisfaction ratings, visits, opinions
It reflects past performance, not current/future conditions
Making assumptions about future based on what already happened
They lack context about underlying reasons behind figures
Yes, presented differently to emphasise particular points
Selective time periods, cherry-picking, misleading scales
Just one aspect; many factors can't be easily quantified
Reputation, staff motivation, customer loyalty, innovation
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