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12 cards from this deck
Adapt offerings to meet foreign customer needs
Access global markets without physical stores
Tariffs, import restrictions, regulations still apply
Global + local approach: adapt to cultures, keep global brand
India - chicken instead of beef (respects culture/law)
Product, price, place, promotion
Technical specs, sockets, ingredients for local standards
Import duties that increase costs
Affects business costs & customer purchasing power
Must research to set appropriate prices per market
Colours/gestures/phrases mean different things across cultures
Meet legal/safety standards, compete with local companies
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