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12 cards from this deck
Specific goals companies set to guide operations & measure success
To respond to internal developments & external pressures
Internal factors (controllable) & external factors (uncontrollable)
Elements within business that management can control directly
Leads to more ambitious growth targets
Leads to conservative objectives focused on recovery & stability
Key leaders (MD/CEO) and their management style
Forces businesses to adjust objectives to maintain market position
Creates opportunities & challenges for growth or innovation goals
Forces businesses to modify objectives due to new laws/regulations
Lead businesses to lower sales and profit targets
Interest rates, unemployment, consumer confidence
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