Why business objectives change (Edexcel GCSE Business): Flashcards

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Why business objectives change
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What business objectives are

Specific goals companies set to guide operations & measure success

Why business objectives change over time

To respond to internal developments & external pressures

Two main categories of factors affecting objectives

Internal factors (controllable) & external factors (uncontrollable)

What internal factors are

Elements within business that management can control directly

How good performance affects objectives

Leads to more ambitious growth targets

How poor performance affects objectives

Leads to conservative objectives focused on recovery & stability

Who heavily influences business objectives

Key leaders (MD/CEO) and their management style

How competition affects business objectives

Forces businesses to adjust objectives to maintain market position

How technology affects business objectives

Creates opportunities & challenges for growth or innovation goals

How legislation affects business objectives

Forces businesses to modify objectives due to new laws/regulations

How economic downturns affect objectives

Lead businesses to lower sales and profit targets

Economic factors that influence objectives

Interest rates, unemployment, consumer confidence

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