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13 cards from this deck
3 elements working together to create successful product design
Function, cost, and appearance
How effectively a product performs its intended purpose
Production costs that influence final selling price
Visual design and aesthetic appeal of products
Interconnected - changes to one element affect the others
How sales change from launch to market withdrawal over time
Low sales, significant promotional investment needed
Sales increase rapidly, first profits may be achieved
Market saturated, sales growth slows, competition intensifies
Sales fall as product becomes outdated or replaced
Build customer awareness and encourage trial purchases
Encourage customer loyalty and repeat purchases
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