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12 cards from this deck
Techniques to prolong product life & renew appeal
Prevent products entering decline phase of life cycle
During maturity stage, before decline sets in
Introduction, Growth, Maturity, Decline
Launch fresh campaigns to re-energise the brand
Enter new geographical markets or target different groups
Making your product stand out from competitors
Command premium prices & gain competitive advantage
Better materials, more reliable processes, enhanced durability
Superior customer service & after-sales care
Unique Selling Point - makes product obvious choice
Sales peak and begin to level off
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