Customer needs 2 (Edexcel GCSE Business): Flashcards
📚Flashcards
Practise the cards
13 cards from this deck
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Practise the cards
13 cards from this deck
Key challenge: treating all customers
Key challenge: treating all customers
Cannot treat all customers the same way
Two things influencing customers differently
Two things influencing customers differently
Personal circumstances & individual characteristics
Car priorities: families with children
Car priorities: families with children
Safety features, space, and practicality
Car priorities: couples without children
Car priorities: couples without children
Style, fuel efficiency, and performance
What disposable income determines
What disposable income determines
What customers can afford & purchasing priorities
What customers with limited funds prioritise
What customers with limited funds prioritise
Value for money
What emotional connections can override
What emotional connections can override
Practical considerations
What drives loyalty more than price/features
What drives loyalty more than price/features
Emotional connections to brands
Price-sensitive purchases prioritise
Price-sensitive purchases prioritise
Low prices and convenience
Quality-focused purchases prioritise over cost
Quality-focused purchases prioritise over cost
Expertise and quality
5 core factors customers consider
5 core factors customers consider
Quality, price, choice, convenience, customer service
Why successful businesses segment markets
Why successful businesses segment markets
To serve different customer groups with different approaches
Impact of staff training in customer needs
Impact of staff training in customer needs
Directly impacts sales success