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13 cards from this deck
Business activity helping companies understand their operating environment
Gather info on customers, competitors, and market
Know what customers want to develop products people will buy
Areas where customer needs aren't being met (opportunities)
Know strengths, weaknesses, pricing & positioning for differentiation
Identify if markets are growing, declining, or changing direction
Understand customer perspective on existing products/services
Provides data for confident choices & reduces risk of ventures
Finding market opportunities early before competitors
Assuming what customers want without conducting proper research
Base conclusions on evidence not assumptions
Understand market before investing to avoid costly mistakes
Focus resources on most promising opportunities not guessing
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