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12 questions from this quiz
To gather info on customers & competitors
To develop products people will buy
Opportunities for new products/services
Strengths, weaknesses, pricing & position
Growing, declining or changing direction
Assuming what customers want w/o research
Couples with children at 31%
31%
Base conclusions on evidence not assumptions
Reveals problems before costly failures
Focuses resources on promising opportunities
Markets constantly change over time
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