Methods and secondary data (Edexcel GCSE Geography A): Flashcards

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Methods and secondary data
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What determines which fieldwork methods to choose?

Research objectives/questions

What type of data is qualitative?

Descriptive info about opinions, experiences, perceptions

Environmental quality survey purpose

Assess & record observations of rural environment aspects

What type of data is quantitative?

Numerical data that can be measured & statistically analysed

Mixed-methods approach

Combining multiple research methods

What is secondary data?

Information already collected by other organisations/researchers

Census data collection frequency

Every 10 years

Most important secondary data source for rural studies

ONS Neighbourhood Statistics (census data)

What is sampling bias?

Data doesn't represent full range of views/conditions

Time bias in fieldwork

Only collecting data at certain times of day/seasons

Demographic bias in fieldwork

Targeting certain age groups or social groups

Location bias in fieldwork

Only studying easily accessible or 'safe' locations

Triangulation in research

Cross-checking findings through different methods

Key advantage of quantitative data

Can be statistically analysed & easily compared

Strategy to improve fieldwork reliability

Multiple observers or data collection points

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