Commercialisation of Sport (Edexcel GCSE Physical Education): Flashcards

Individual/group providing support in return for visibility to millions

Individual, team, event

Money, clothing/equipment, facilities

Broad range of technologies acting as main means of communication

Printed, broadcast, internet/social media

To reach millions of potential customers

Facilities, equipment, competitions

Inexpensive advertising, raised awareness increases sales

Raised awareness increases participation

Paid millions to endorse products, train full time

More coverage, replays, player cam features

Fixtures changed for viewing, minority sports not shown

Pressure to win, withdrawal risk, no privacy

High subscription costs, pay per view, high merchandise costs