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14 cards from this deck
Individual/group providing support in return for visibility to millions
Individual, team, event
Money, clothing/equipment, facilities
Broad range of technologies acting as main means of communication
Printed, broadcast, internet/social media
To reach millions of potential customers
Facilities, equipment, competitions
Inexpensive advertising, raised awareness increases sales
Raised awareness increases participation
Paid millions to endorse products, train full time
More coverage, replays, player cam features
Fixtures changed for viewing, minority sports not shown
Pressure to win, withdrawal risk, no privacy
High subscription costs, pay per view, high merchandise costs
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