Commercialisation of Sport (Edexcel GCSE Physical Education): Quizzes

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Commercialisation of Sport
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Which of these is a type of sponsorship support?

Money, clothing & equipment, facilities

Which example shows an individual being sponsored?

Ronaldo sponsored by Nike

Which of these is a type of broadcast media?

TV and radio

Why do sponsors want to promote products via the media?

To reach millions of potential customers

Why do media companies pay sports clubs to televise matches?

High viewers attract sponsor funding

What do players and sports need funding for?

Facilities, equipment & competitions

How does raised awareness of brands benefit sponsors?

Increases sales

How does commercialisation benefit sport participation?

Raised awareness increases participation

How much can players be paid to endorse products?

Millions

What media feature benefits spectators viewing sport?

Red button and replays

How can a player disadvantage their sponsor?

Becoming a bad role model via cheating

What disadvantage do minority sports face from commercialisation?

Not shown on TV, decreasing sponsorship

What cost disadvantage do spectators face?

High subscription fees & pay per view

What pressure do commercialisation disadvantages create for players?

Pressure to win at all costs

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