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15 cards from this deck
Individual/group providing support in return for exposure to millions
Ronaldo sponsored by Nike
Man City sponsored by Etihad
Money, clothing & equipment, facilities
Broad range of technologies as main means of communication
To reach millions of potential customers
High viewing figures to attract sponsors
Facilities, equipment, competitions
Inexpensive advertising with high exposure
Raised awareness = increased participation
Train full time & receive top quality products
Minority sports not shown on TV, less sponsorship
Pressure to win at all costs to keep sponsor
High costs for subscription fees to sports channels
Poor decisions highlighted by replays, undermining them
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