Commercialisation of Sport (OCR GCSE Physical Education): Flashcards

Individual/group providing support in return for exposure to millions

Ronaldo sponsored by Nike

Man City sponsored by Etihad

Money, clothing & equipment, facilities

Broad range of technologies as main means of communication

To reach millions of potential customers

High viewing figures to attract sponsors

Facilities, equipment, competitions

Inexpensive advertising with high exposure

Raised awareness = increased participation

Train full time & receive top quality products

Minority sports not shown on TV, less sponsorship

Pressure to win at all costs to keep sponsor

High costs for subscription fees to sports channels

Poor decisions highlighted by replays, undermining them