Commercialisation of Sport (OCR GCSE Physical Education): Quizzes

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Commercialisation of Sport
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What do sponsors receive in return for providing support?

Visibility via advertising to millions

Which company sponsors footballer Ronaldo?

Nike

Which type of sponsorship support can be provided?

Money, clothing/equipment, facilities

Which of these is a type of broadcast media?

TV and radio

Why do media companies need high viewing figures?

To attract sponsors

What do players, performers and sport need funding for?

Facilities, equipment, competitions

How does raised awareness of brands benefit sponsors?

It increases sales

What advantage do players gain from commercialisation?

They can train full time

Which viewing feature benefits spectators?

Red button/replays/player cam

How can a player become a bad role model and affect sales?

Cheating, violence, infidelity, racism

What happens to minority sports due to commercialisation?

Not shown on TV, decreased sponsorship

What cost disadvantage do spectators face?

High subscription fees to sports channels

What pressure do players face to keep sponsors?

Pressure to win at all costs

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