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10 cards from this deck
Language features that reveal writer's attitude & approach
Get closer to reader; create familiarity & accessibility
Short sentences, abbreviations (can't), 1st/2nd person (I/you)
Entertain & highlight absurdity/criticise something ridiculous
Exaggeration for comic effect (e.g., 'more fat on a chip')
Stir up strong feelings re: suffering, injustice, cruelty
Writer says opposite of what they mean to criticise/mock
Comparatives/superlatives, excellence words, rhetorical questions
Neutral, unemotional info; avoids persuasive/emotive techniques
Writers often use multiple tones in one passage simultaneously
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