Sources of Ideas (Junior Cert Business Studies): Flashcards

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Sources of Ideas
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What is an opportunity (in business)?

A consumer need that hasn't been satisfied yet

Innovation definition

Introducing new ideas or new ways of doing things

Besides new products, what can innovation involve?

Improving existing products or services

What are internal sources of ideas?

Ideas from within the business itself

Brainstorming definition

Group generating business ideas collaboratively

Intrapreneur definition

Employee with entrepreneurial traits in workplace

R&D full form

Research and Development

SWOT acronym meaning

Strengths, Weaknesses, Opportunities, Threats

SWOT internal factors

Strengths and Weaknesses

SWOT external factors

Opportunities and Threats

Competitor definition

Business offering similar product/service to same market

Trade shows definition

Industry exhibitions displaying latest products/services

Market research involves

Asking customers about needs, preferences, problems

Irish business support agencies (2 examples)

Enterprise Ireland and Local Enterprise Offices (LEOs)

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