Idea Development (Junior Cert Business Studies): Quizzes

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Developing a New Product/Service
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How many steps are in the product/service development process?

Seven steps

Which is NOT listed as a source of ideas for new products?

Government regulations

What is the process called when businesses select the most promising idea?

Idea screening

What does USP stand for?

Unique Selling Point

Without a clear USP, what risk do products face?

Competing solely on price

What does a feasibility study test?

If it can be produced profitably

What is the break-even point?

Units sold to cover all costs

What is a prototype?

A test model

What benefit does making a prototype provide?

Identifies production problems

Which is a form test marketing can take?

Focus groups

What does launching a product involve?

Advertising & promotional activities

Which is a key consideration throughout product development?

Financial viability

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