Target Market and Market Research (Junior Cert Business Studies): Quizzes
📚Quizzes
Practise the questions
12 questions from this quiz
ShowHide
Practise the questions
12 questions from this quiz
What formula calculates the percentage in survey analysis?
What formula calculates the percentage in survey analysis?
(Same answer / Sample size) × 100
If 36 out of 60 Supermac's customers chose Big Tasty, what percentage is this?
If 36 out of 60 Supermac's customers chose Big Tasty, what percentage is this?
60%
If 80 out of 200 students prefer the library, what percentage is this?
If 80 out of 200 students prefer the library, what percentage is this?
40%
Which chart shows different categories and their frequencies?
Which chart shows different categories and their frequencies?
Bar charts
What main benefit do visual representations provide?
What main benefit do visual representations provide?
Spot patterns and trends quickly
What percentage of Penneys' teenage customers wanted sustainable clothing?
What percentage of Penneys' teenage customers wanted sustainable clothing?
70%
What does customer behaviour analysis help businesses understand?
What does customer behaviour analysis help businesses understand?
What drives purchasing decisions
Which is a common business change based on survey results?
Which is a common business change based on survey results?
Pricing adjustments
In the coffee shop survey of 150 customers, what percentage preferred medium coffee?
In the coffee shop survey of 150 customers, what percentage preferred medium coffee?
50%
Dunnes found customers aged 25-35 prefer shopping when?
Dunnes found customers aged 25-35 prefer shopping when?
Online during weekday evenings
What percentage wanting plant-based milk shows a clear opportunity?
What percentage wanting plant-based milk shows a clear opportunity?
45%
What does survey analysis transform raw data into?
What does survey analysis transform raw data into?
Valuable insights