Advertising and Marketing (Junior Cert Home Economics): Flashcards

Mass communication method to persuade consumers to buy

Tell, Inform, Persuade, Promote

Tell people about new products or services

Inform consumers (price, where to buy)

Persuade consumers to buy, increasing sales

Promote the brand to make it familiar

Catches attention through funny images or messages

Uses facts/figures to show product quality (e.g. 9/10 dentists)

Makes brands easy to recognise and remember

Uses celebrities to promote product, linking success with it

Encourages support for local/national products (e.g. Buy Irish)

Makes false/misleading claims about goods/services illegal

Ensures ads are legal, decent, honest, and truthful