Advertising and Marketing (Junior Cert Home Economics): Quizzes
📚Quizzes
Practise the questions
12 questions from this quiz
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Practise the questions
12 questions from this quiz
What is advertising?
What is advertising?
Mass communication to persuade consumers
In the TIPP mnemonic, what does the first 'P' stand for?
In the TIPP mnemonic, what does the first 'P' stand for?
Persuade consumers to buy it
In the TIPP mnemonic, what does 'T' stand for?
In the TIPP mnemonic, what does 'T' stand for?
Tell people about new products/services
Which advertising technique catches attention through funny images or messages?
Which advertising technique catches attention through funny images or messages?
Humour
Which technique suggests a product will make you glamorous or bring romance?
Which technique suggests a product will make you glamorous or bring romance?
Glamorous/Romantic Images
Which advertising technique uses celebrities to promote a product?
Which advertising technique uses celebrities to promote a product?
Famous Personalities
What advertising technique does '9/10 dentists' in toothpaste ads represent?
What advertising technique does '9/10 dentists' in toothpaste ads represent?
Statistics
What does the patriotism advertising technique encourage?
What does the patriotism advertising technique encourage?
Support for local or national products
What is the purpose of using logos and slogans in advertising?
What is the purpose of using logos and slogans in advertising?
Make brands easy to recognise & remember
In the TIPP mnemonic, what does 'I' stand for?
In the TIPP mnemonic, what does 'I' stand for?
Inform consumers about the product
Which law makes false or misleading advertising claims illegal?
Which law makes false or misleading advertising claims illegal?
Consumer Protection Act 2007
What standards does ASAI ensure advertisements meet?
What standards does ASAI ensure advertisements meet?
Legal, decent, honest, and truthful