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13 cards from this deck
Someone who buys or uses goods and services
Items bought & sold, e.g. food, clothes, petrol
Work done for customers by skilled people, e.g. hairdressers, electricians
Limited money = choose affordable over expensive brands
Need = essential, Want = nice to have
Pressure to own certain brands/items to fit in
To keep sales high, even if changes are small
Values guide choices, e.g. avoiding animal-tested products
Buying on the spur of moment without thinking
Labels & leaflets give product details
Friends & family share opinions and experiences
Ads aim to sell, so info can be biased
Consumer Choice - evaluates products
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