Consumer Decisions (Junior Cert Home Economics): Flashcards

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Consumer Decisions
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Consumer

Someone who buys or uses goods and services

Goods

Items bought & sold, e.g. food, clothes, petrol

Services

Work done for customers by skilled people, e.g. hairdressers, electricians

Money's influence on buying

Limited money = choose affordable over expensive brands

Need vs want

Need = essential, Want = nice to have

Peer pressure effect

Pressure to own certain brands/items to fit in

Why companies release trends

To keep sales high, even if changes are small

Personal values effect on buying

Values guide choices, e.g. avoiding animal-tested products

Impulse buying

Buying on the spur of moment without thinking

Product packaging info

Labels & leaflets give product details

Word of mouth

Friends & family share opinions and experiences

Why be cautious with ads

Ads aim to sell, so info can be biased

Example of consumer magazine

Consumer Choice - evaluates products

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