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10 cards from this deck
Explains how company operates & makes money, creates value
Alexander Osterwalder & Yves Pigneur, 2010
Nine key components
What makes product/service unique & valuable to customers
Ways business generates income from customer segments
Buy from wholesalers/manufacturers, sell to consumers
Ongoing access for regular recurring payment
License brand & business model to entrepreneurs (franchisees)
Free basic version, charge for premium features
Promote others' products, earn commission on sales
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