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10 cards from this deck
Systematic investigation of business idea's commercial viability
Can we make it? Cost? Sufficient demand?
Examines practical aspects of creating product/service
First mock-up or sample of the product
Desirable, feasible, and viable
Detailed cost analysis to determine economic viability
Expenses constant regardless of production (rent, equipment)
Expenses that change with production (materials, labour)
Before creating comprehensive business plans
Reveals more viable options than original idea
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