Force Field Analysis and Strategic Planning (LC 2027) (Leaving Cert Business): Flashcards

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Strategic Planning
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Strategic plan definition

Long-term plan (~5 yrs) for business by senior management

Who develops strategic plans

Senior management team

Strategic plan time frame

Approximately five years

5 key strategic objective areas

Market share, Profit, Capital exp., Expansion, Diversification

Strategic planning: one-time or ongoing?

Continuous process with regular review, not one-time

4 benefits of strategic planning (ECDC)

Empowerment, Clear direction, Decision-making, Communication

Empowerment benefit

Employees feel responsible, reduces fear of change

Clear direction benefit

Defines vision/mission with measurable goals & purpose

SWOT acronym meaning

Strengths, Weaknesses, Opportunities, Threats

Netflix original model (1997)

DVD rental subscription service via post

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