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10 cards from this deck
Long-term plan (~5 yrs) for business by senior management
Senior management team
Approximately five years
Market share, Profit, Capital exp., Expansion, Diversification
Continuous process with regular review, not one-time
Empowerment, Clear direction, Decision-making, Communication
Employees feel responsible, reduces fear of change
Defines vision/mission with measurable goals & purpose
Strengths, Weaknesses, Opportunities, Threats
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