Conducting Market Research (Leaving Cert Business): Flashcards
📚Flashcards
Practise the cards
10 cards from this deck
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Practise the cards
10 cards from this deck
Market research purpose
Market research purpose
Understand customers, competitors & market opportunities
Desk research (also known as)
Desk research (also known as)
Secondary research
Field research (also known as)
Field research (also known as)
Primary research
Most critical benefit of market research
Most critical benefit of market research
Risk reduction
Desk research advantages
Desk research advantages
Cost-effective, time efficient, large quantities of info
Desk research disadvantages
Desk research disadvantages
May be outdated, misleading or lack specific detail
Focus groups in field research
Focus groups in field research
Small groups discussing products/services in detail
Mystery shopping method
Mystery shopping method
Anonymous evaluation of customer service & operations
Field research advantage
Field research advantage
High accuracy with first-hand, current information
Best practice for market research
Best practice for market research
Combine both desk and field research methods