Conducting Market Research (Leaving Cert Business): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
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Practise the questions
10 questions from this quiz
What is the most critical benefit of conducting market research?
What is the most critical benefit of conducting market research?
Risk reduction
What is desk research also known as?
What is desk research also known as?
Secondary research
Which is a source of desk research?
Which is a source of desk research?
Government publications
What is an advantage of desk research?
What is an advantage of desk research?
Cost-effective
What is a disadvantage of desk research?
What is a disadvantage of desk research?
Accuracy concerns
Which method involves collecting new information directly from the marketplace?
Which method involves collecting new information directly from the marketplace?
Field research
What field research method brings together small groups to discuss products?
What field research method brings together small groups to discuss products?
Focus groups
What is an advantage of field research?
What is an advantage of field research?
High accuracy
What is the best practice approach to market research?
What is the best practice approach to market research?
Combine desk & field research
What is a negative impact of technology on market research?
What is a negative impact of technology on market research?
Job displacement