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10 cards from this deck
Monetary amount customers pay to obtain product/service
Setting elevated prices to reflect superior/high-quality perception
Initially high prices at launch, then gradually reduced
Initial prices below competitors to gain market foothold
Different customer segments pay varying prices for same product
Extremely low prices to force competitors out of market
Uses psychological impact of certain price points on customers
Covers all costs plus predetermined profit margin
Multiple products sold together at lower combined price
Selling products below cost to attract customers to store
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