Place (Leaving Cert Business): Flashcards
📚Flashcards
Practise the cards
10 cards from this deck
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Practise the cards
10 cards from this deck
What 'Place' means in marketing mix
What 'Place' means in marketing mix
Where & how customers access & purchase products
Distribution definition
Distribution definition
Pathways that get products from producers to consumers
Channel 1 structure (three-tier)
Channel 1 structure (three-tier)
Producer→Wholesaler→Retailer→Consumer
What 'break bulk' means
What 'break bulk' means
Wholesalers split large quantities into smaller amounts
Channel 2 structure
Channel 2 structure
Producer→Retailer→Consumer (retailers bypass wholesalers)
Channel 3 structure
Channel 3 structure
Producer→Agent→Consumer (agents for international markets)
Channel 4 structure
Channel 4 structure
Producer→Consumer (direct selling)
4 factors affecting channel choice
4 factors affecting channel choice
Cost, type of product, target market, customer location
Why perishable goods need shorter channels
Why perishable goods need shorter channels
To reach consumers quickly before they spoil
Distribution for low-priced vs luxury items
Distribution for low-priced vs luxury items
Low-priced: many outlets; Luxury: exclusive outlets