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10 cards from this deck
Where & how customers access & purchase products
Pathways that get products from producers to consumers
Producer→Wholesaler→Retailer→Consumer
Wholesalers split large quantities into smaller amounts
Producer→Retailer→Consumer (retailers bypass wholesalers)
Producer→Agent→Consumer (agents for international markets)
Producer→Consumer (direct selling)
Cost, type of product, target market, customer location
To reach consumers quickly before they spoil
Low-priced: many outlets; Luxury: exclusive outlets
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