Place (Leaving Cert Business): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
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Practise the questions
10 questions from this quiz
What does 'Place' in the marketing mix focus on?
What does 'Place' in the marketing mix focus on?
Distribution pathways to consumers
How many main types of distribution channels are there?
How many main types of distribution channels are there?
Four
Which wholesaler is given as an example in the three-tier distribution system?
Which wholesaler is given as an example in the three-tier distribution system?
Musgrave
What does 'break bulk' mean in distribution?
What does 'break bulk' mean in distribution?
Splitting large quantities into smaller ones
Who does Comerford Brothers produce cakes exclusively for?
Who does Comerford Brothers produce cakes exclusively for?
Lidl
When is the Producer→Agent→Consumer channel particularly useful?
When is the Producer→Agent→Consumer channel particularly useful?
For international markets
What type of products often use direct selling (Producer→Consumer)?
What type of products often use direct selling (Producer→Consumer)?
Custom-made or bespoke products
How do more intermediaries in the distribution chain affect final prices?
How do more intermediaries in the distribution chain affect final prices?
Higher final prices for consumers
Why do perishable goods need shorter distribution channels?
Why do perishable goods need shorter distribution channels?
To reach consumers quickly before spoiling
How are luxury items typically distributed to maintain their premium image?
How are luxury items typically distributed to maintain their premium image?
Through exclusive, high-prestige outlets