Promotion (Leaving Cert Business): Flashcards

Communication to influence & persuade customers to buy

Advertising, personal selling, sales promotion, public relations

Paid-for communication through media channels

Provides facts, used when launching new products

Entire industry, not brands (e.g., 'Drink more milk')

Around €4,000

Short-term incentives to stimulate immediate sales

Direct incentive to buy vs persuasion through information

Creating & maintaining positive public image

Supporting GAA teams, events, or athletes like Rhasidat Adeleke