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10 cards from this deck
Communication to influence & persuade customers to buy
Advertising, personal selling, sales promotion, public relations
Paid-for communication through media channels
Provides facts, used when launching new products
Entire industry, not brands (e.g., 'Drink more milk')
Around €4,000
Short-term incentives to stimulate immediate sales
Direct incentive to buy vs persuasion through information
Creating & maintaining positive public image
Supporting GAA teams, events, or athletes like Rhasidat Adeleke
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