Promotion (Leaving Cert Business): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
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Practise the questions
10 questions from this quiz
What is the main purpose of promotion in business?
What is the main purpose of promotion in business?
To inform, convince & encourage purchase
How many key components make up the promotional mix?
How many key components make up the promotional mix?
Four components
What type of advertising promotes an entire industry rather than individual brands?
What type of advertising promotes an entire industry rather than individual brands?
Generic advertising
How much does a 20-second TV ad slot during peak time cost?
How much does a 20-second TV ad slot during peak time cost?
Around €4,000
Which advertising type is commonly used for luxury items?
Which advertising type is commonly used for luxury items?
Persuasive advertising
Which sales promotion technique allows customers to try products before purchasing?
Which sales promotion technique allows customers to try products before purchasing?
Free samples
How does sales promotion differ from advertising?
How does sales promotion differ from advertising?
It offers consumers a direct incentive
Which public relations activity generates free publicity for companies?
Which public relations activity generates free publicity for companies?
Press releases and conferences
Which product cannot be advertised on radio or television due to legal restrictions?
Which product cannot be advertised on radio or television due to legal restrictions?
Tobacco
What advantage does magazine advertising have over newspaper advertising?
What advantage does magazine advertising have over newspaper advertising?
Longer shelf life