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10 cards from this deck
External relationships that add value for customers
Independent firms cooperate while keeping separate identities
Maintain separate legal identities
Competing firms work together on specific projects
Samsung supplies Apple with OLED screens for iPhones
Firms share resources to achieve goal, create new legal entity
Creates a new legal entity
Shared ownership, risks, and returns among partners
Access expertise, reduce costs, minimise risks
Coordination costs, conflicts, loss of control
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