Key Resources (Leaving Cert Business): Flashcards

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Key Resources
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Outsourcing definition

Hiring external company to handle specific business functions

Subcontracting definition

External firm completes specialised task on temporary contract

Distribution partnerships purpose

Help businesses reach their target market effectively

R&D department role

Drives future growth via systematic investigation & development

Production department function

Transforms raw materials into finished products

Marketing function

Creates awareness & builds relationships with customers

Sales team role

Generates revenue by convincing customers to purchase

Customer service role

Handles post-sale relationships, complaints, queries & support

Partnership benefit: economies of scale

Shared resources & bulk purchasing power reduce costs

Partnership challenge: dependency risk

Over-reliance on partners creates vulnerabilities

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