People (Leaving Cert Business): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
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Practise the questions
10 questions from this quiz
What does the people element of the marketing mix include?
What does the people element of the marketing mix include?
Both employees and customers
Why is the people component particularly important in service industries?
Why is the people component particularly important in service industries?
Direct human interaction impacts satisfaction
How quickly do customers form opinions about a business when interacting with staff?
How quickly do customers form opinions about a business when interacting with staff?
Within the first few seconds
What should staff be able to do regarding customer queries?
What should staff be able to do regarding customer queries?
Answer confidently and accurately
What happens when employees cannot answer basic product questions?
What happens when employees cannot answer basic product questions?
Creates frustration and loses sales
What quality should companies seek when recruiting staff?
What quality should companies seek when recruiting staff?
Genuinely care about customer satisfaction
What should effective training programmes cover?
What should effective training programmes cover?
Product knowledge and customer service
How does building strong customer relationships reduce costs?
How does building strong customer relationships reduce costs?
Loyal customers require less advertising
What is the ultimate goal of the people component?
What is the ultimate goal of the people component?
Build strong, lasting customer relationships
What role do employees play when customers visit a business?
What role do employees play when customers visit a business?
Become the face of the business