Information & Propaganda (Leaving Cert CASD): Revision Notes
Information & Propaganda
Understanding how information spreads about climate change is crucial for recognising truth from falsehood. In today's digital world, different types of misleading information can significantly impact public understanding and policy decisions around climate action.

The ability to distinguish between different types of misleading information has become an essential skill in our digital age, particularly when it comes to climate communications where the stakes are incredibly high.
What is misinformation?
Misinformation refers to false or misleading information that people share without meaning to deceive anyone. It usually happens when someone misunderstands scientific data or repeats something they've heard without checking if it's accurate.
How misinformation appears in climate discussions
Misinformation often comes from people misreading scientific studies, oversimplifying complex findings, or sharing climate myths they've heard elsewhere. Social media makes it incredibly easy for this type of false information to spread quickly across large audiences.
Common Examples of Climate Misinformation:
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People claiming that climate change happens due to natural solar cycles, when scientific evidence clearly shows recent warming comes from human activities
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Sharing the false idea that volcanoes produce more carbon dioxide than humans, when actually humans emit over 100 times more CO₂ annually
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Using a single cold winter as "proof" that global warming isn't real, while ignoring how climate change actually disrupts weather patterns worldwide
Impact on society
When misinformation spreads, it creates public confusion about climate science. This weakened understanding makes it harder for people to support necessary climate action policies and can significantly delay crucial environmental protection measures.
What is disinformation?
Disinformation involves false information that someone creates and spreads on purpose to mislead people. Unlike misinformation, this is intentional deception, often designed to protect financial interests or advance political agendas.
Disinformation in climate communications
For decades, fossil fuel industries and associated lobby groups have deliberately spread false information about climate change, despite knowing the scientific facts. These organised denial campaigns aim to create doubt about established climate science.
Key Examples of Climate Disinformation:
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ExxonMobil understanding climate risks as early as the 1970s but funding denial campaigns for decades afterwards
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Fossil fuel lobby groups paying for misleading research reports that claim climate change is uncertain or exaggerated
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Online networks and automated accounts spreading conspiracy theories suggesting climate change is a hoax designed to weaken international cooperation
Critical Impact of Disinformation
Disinformation delays essential policy changes by creating public doubt about climate science. It also increases political polarisation around environmental issues and undermines trust in legitimate climate research and scientists.
Understanding greenwashing
Greenwashing occurs when companies or governments present themselves as environmentally responsible while actually continuing practices that harm the environment. This misleading marketing strategy focuses attention on small positive actions while hiding much larger negative impacts.
Greenwashing tactics in climate action
Many organisations highlight minor environmental initiatives whilst concealing their major contributions to climate change. Governments often use appealing slogans about sustainability without implementing meaningful policy changes.
Typical Examples of Greenwashing:
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Oil companies like BP promoting their renewable energy investments whilst still dedicating over 90% of their budgets to fossil fuel projects
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Airlines offering "carbon neutral flights" through tree-planting schemes whilst their actual emissions continue rising
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Fast fashion brands creating "eco" clothing lines whilst maintaining wasteful mass production methods
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Governments making net-zero pledges for 2050 whilst simultaneously approving new fossil fuel extraction licences
Effects on consumers and policy
Greenwashing misleads consumers about companies' real environmental impact and creates false impressions of progress on climate action. When exposed, it damages public trust and distracts attention from the systemic changes actually needed to address climate change.
Comparing the three approaches
Understanding the differences between these three concepts helps you identify what type of misleading information you encounter and respond appropriately.
The key distinction lies in intent: misinformation typically happens accidentally through misunderstanding, disinformation involves deliberate deception for specific purposes, and greenwashing uses manipulative marketing to appear environmentally responsible whilst avoiding real change.
Examination Guidance
When answering questions about information and propaganda in climate communications, remember to:
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Define each term clearly - show you understand the differences between accidental and intentional misleading information
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Connect examples to climate change - demonstrate how these concepts specifically affect environmental communications
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Provide real-world examples - use concrete cases like fossil fuel company campaigns or specific greenwashing claims
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Explain the broader impact - discuss how misleading information affects public understanding and delays climate policy
All three approaches distort climate communication and make effective environmental action more difficult to achieve.
Key Points to Remember:
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Misinformation happens when people share false climate information without meaning to deceive, often through misunderstanding
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Disinformation involves deliberately spreading false climate information to protect profits or political interests
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Greenwashing uses misleading environmental marketing to appear green whilst continuing harmful practices
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All three approaches damage public understanding of climate science and delay necessary environmental action
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Intent matters - recognising whether misleading information is accidental or deliberate helps you respond appropriately