Hollywood, the Mass Media and Leisure (Leaving Cert History): Flashcards

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Hollywood, the Mass Media and Leisure
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Hollywood's nickname for shaping the American Dream

Dream factory

Decades when Hollywood shaped the American Dream

1950s and 1960s

Hollywood stars symbolising the American Dream (name 2)

Marilyn Monroe and James Dean

TV sets owned in U.S. in 1948

35,000

TV sets in American homes by 1960

More than 50 million

Daily TV watching avg. by end of 1950s

At least one hour

Minutes of ads per TV hour in 1950s

Up to 10 minutes

Purpose of TV dinners

To be eaten in front of TV, not at dining table

Examples of 1950s family TV shows (name 1-2)

Father Knows Best, Leave It to Beaver, The Donna Reed Show

Major U.S. sporting events attracting millions on TV

Super Bowl and World Series

Person destroyed by televised Army-McCarthy hearings

Joseph McCarthy

Year of first televised presidential debates

1960

Winner of 1960 televised presidential debates

Kennedy over Nixon

TV's role in 1950s culture vs 1960s

Established Age of Consensus; then broke it

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