Consumerism in action (Leaving Cert History): Flashcards
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Practise the cards
14 cards from this deck
What is consumerism?
What is consumerism?
Trend encouraging acquisition of goods in increasing amounts
When did consumerism rise in US?
When did consumerism rise in US?
After World War II
What is affluence?
What is affluence?
Wealth & ability to spend on non-essential items
Baby Boom period
Baby Boom period
1946 to 1964
Baby Boom definition
Baby Boom definition
Significant increase in birth rate 1946-1964
Dual-income households
Dual-income households
Families where both partners work, higher income
Consumer credit
Consumer credit
Credit cards & instalment plans for buying goods over time
G.I. Bill benefit for veterans
G.I. Bill benefit for veterans
Low-interest mortgages for homeownership
Mass media role in consumerism
Mass media role in consumerism
TV & radio promoted products & created desire
What culture did advertising create?
What culture did advertising create?
Culture of aspiration and consumption
What type of economy did US become?
What type of economy did US become?
Consumer-driven economy
American Dream link to consumerism
American Dream link to consumerism
Ability to purchase & enjoy consumer goods
Why consumerism was important
Why consumerism was important
Drove economic growth & shaped post-war culture
How did consumerism transform US?
How did consumerism transform US?
Into a global economic powerhouse