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14 cards from this deck
Trend encouraging acquisition of goods in increasing amounts
After World War II
Wealth & ability to spend on non-essential items
1946 to 1964
Significant increase in birth rate 1946-1964
Families where both partners work, higher income
Credit cards & instalment plans for buying goods over time
Low-interest mortgages for homeownership
TV & radio promoted products & created desire
Culture of aspiration and consumption
Consumer-driven economy
Ability to purchase & enjoy consumer goods
Drove economic growth & shaped post-war culture
Into a global economic powerhouse
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