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14 cards from this deck
Success & upward mobility thru hard work for anyone
Owning a home
Stable job supporting family
Access to quality education
Cars, appliances, TVs showed achievement of dream
William H. Whyte, 1956
Conformity, loyalty to corp, job security over individualism
Large corporations/bureaucratic organisations
Suburbs, middle-class ideals
Collective company needs over individual aspirations
Inaccessible to minorities & poor, perpetuated inequality
Excessive focus on goods, overlooked meaningful aspects
Stifled individuality, creativity, critical thinking
Suburban living & consumerism led to sprawl & pollution
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